Rani world

Need for a website

Rani World just invented a new flavor for one of their products and thus had the need to come up with a website to market it. When planning for the website design we focused much on telling the public about what the product is in the simplest way possible through animations as well as info graphs and captions.

Target Audience

Our main target was the mass population in general and a variety of wholesale consumers. With various packaging designs that could accommodate many at one to a single fan, the product is well suited for both Individual and group refreshment.

Visual content

The website focused on showing the product design, color, and packaging as well as weight. Much of the additional information needed was suited in a drop-down menu linked to the page to other contents.