BASEL ALAYA
Creative Technologist - UX / UI Designer
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AR Filter/Lens  /  Activations

Expo 2020 Dubai NYE

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Project Name
Expo 2020 Dubai NYE Instagram Filter Development
Objective
Design and develop an Instagram filter for Expo 2020 Dubai to celebrate New Year's Eve 2022, featuring 192 variations with country flags and 'Happy New Year' messages in various languages.
Process & Solutions
Crafted a custom AR filter for Instagram that displays a country's flag along with a 'Happy New Year' greeting in the country's official language upon user interaction.
Programmed and tested 192 unique variations to cater to a global audience, ensuring inclusivity and cultural relevance.
Outcome
Successfully delivered an engaging and festive AR Instagram filter for Expo 2020 Dubai, which enhanced user experience and celebration engagement across the globe.
Technologies Used
Adobe Photoshop
Meta Spark AR
Adobe After Effects