BASEL ALAYA
Creative Technologist - UX / UI Designer
0   /   100
AR Filter/Lens  /  Activations

Dubai Tourism School Break Campaign

Scroll Down
Project Name
Dubai Tourism School Break Campaign Instagram Filter
Objective
Develop an interactive Instagram filter for the Dubai Department of Economy and Tourism's school break campaign, offering a personalized quiz experience.
Process & Solutions
Designed an engaging quiz-style filter where users respond to questions by moving their heads left or right.
Programmed the filter to analyze the users' answers and categorize them into types, such as "Time Traveller."
Integrated Dubai's famous tourist attractions into the final results to inspire local exploration.
Outcome
Successfully created a fun and interactive Instagram filter that personalizes user experiences while promoting Dubai's tourism spots.
Technologies Used
Adobe Photoshop
Meta Spark AR
Adobe After Effects