BASEL ALAYA
Creative Technologist - UX / UI Designer
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AR Filter/Lens

Dubai Tourism School Break Campaign

Project Name Dubai Tourism School Break Campaign Instagram Filter Objective Develop an interactive Instagram filter for the Dubai Department of Economy and Tourism’s school break campaign, offering a personalized quiz experience. Process & Solutions Designed an engaging quiz-style filter where users respond to questions by moving their heads left or right.Programmed the filter to analyze...

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Expo 2020 Dubai NYE

Project Name Expo 2020 Dubai NYE Instagram Filter Development Objective Design and develop an Instagram filter for Expo 2020 Dubai to celebrate New Year’s Eve 2022, featuring 192 variations with country flags and ‘Happy New Year’ messages in various languages. Process & Solutions Crafted a custom AR filter for Instagram that displays a country’s flag...

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