BASEL ALAYA
Creative Technologist - UX / UI Designer
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App Development

Vimto Game

Project Name Vimto Drink Game Development Objective Develop an engaging and interactive game for Vimto’s campaign, incorporating elements of the popular Flappy Bird game mechanics, where players control an airplane to collect Vimto drink objects and combat enemies. Process & Solutions Designed game mechanics inspired by Flappy Bird, integrating Vimto’s branding and products into the...

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PMO – Dubai Edge of Government

Project Name Prime Minister Office – Dubai Edge of Government Objective Light area – cyborg Interactive Experience Bubble WallLED Wall Process & Solutions The installation puts Neil Harbisson at the centre stage. Next to a large touch screen, placed upright (portrait) and equipped with camera facing the visitor, we see a plinth with a 3D-printed...

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Nutella Personalized

Project Name Nutella Personalized Jar Campaign – Progressive Web App Development Objective Develop a progressive web app for Nutella’s personalized jar campaign, integrating digital and on-ground event strategies in select modern trade stores in Dubai, Egypt Process & Solutions Designed and developed a progressive web app for Nutella, focusing on user engagement and personalization.Integrated functionalities...

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INFINITI Showroom App

Project Name INFINITI Cars Showroom App Objective Develop and design an interactive mobile application for INFINITI, used for events and in showrooms, that enables users to explore cars in 360-degree views and book test drives. Process & Solutions Designed a bilingual interface in English and Arabic to cater to a diverse user base.Integrated a 360-degree...

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